Blog > 5 reasons Video Marketing is ROCKET FUEL for business





Ask anyone to choose their favourite type of web content - video wins almost every single time!
Why? Well…humans absolutely love to watch stuff online!
It’s true! Studies consistently prove video to be the most engaging and sough-after form of content on the web.
Don’t believe me? Google it!
This makes video the rocket fuel of the marketing world, ready to blast your campaign to new heights.

So if you’re not already using great video to fuel your digital campaigns, then you need to re-evaluate your business decisions!

Following are 5 reasons why.




1. Demand for video is at an all-time high in 2020

The current global average of video consumption per person per day stands at 84 minutes…and it’s increasing!
  • ● Online videos account for more than 80% of all consumer internet traffic
  • ● Over 8 billion videos (100 million hours) are watched on Facebook every day
  • ● Over 500 million hours are watched on YouTube every day
“So…how on earth is this related to marketing?” you may be asking.

Well…according to several studies, MOST internet users:
  • ● Consider video their favourite type of brand content
  • ● Prefer video content when researching a purchase decision
  • ● Are more likely to watch a company video when shopping online
  • ● Would rather watch a company video than read text on websites
  • ● Would rather watch a product video than read about it
Interesting Fact:
Most of us would much rather WATCH a company video than READ their website. This is basically because we’re inherently lazy. And that’s OK.

Wait…you don’t have a company explainer video?
Watch our (funny) Digiboyz Company video.

Feeling a little silly yet? ;)




2. Video is the MOST ENGAGING form of online content.

Video is a powerful tool used by companies to increase sales, build brand awareness and trust, keep customers informed, and to reach out to new customers.

This is because video:
  • ● Is consumed more thoroughly than any other content
  • ● Grabs and holds attention far better
  • ● Is easier to consume
  • ● Promotes better recall than images and especially text.
  • ● Is far more likely to be shared than photos, GIFs and especially text (Facebook, Twitter)
  • ● Receives, on average, 135 percent more organic reach than a photo (Facebook)
Studies have shown that because of its high engagement, the average user spends 88% more time on a website with a video than on one without.

“But can we afford video?” I hear you ask yourself?




3. Video delivers excellent ROI

It’s no secret that video greatly influences consumer decisions.
For example, 80% of people have purchased a piece of software or app after watching a brand’s video.
This is one of the reasons that Instagram, which uses video content to drive purchases, is one of the fastest-growing digital platforms!

Wait…you’re not even ON Instagram?
OK, Boomer.

According to several studies, companies that use video:
  • ● See more qualified leads, more new customers and a marked increase in brand awareness
  • ● Grow revenue 49% faster year-on-year
  • ● Enjoy 27% higher CTR and 34% higher web conversion rates
  • ● Experience increased brand engagement and trust
Are you wondering what your competitors are doing?




4. Majority of successful marketing professionals use video in their campaigns

The benefits that video brings to a marketing campaign are well known by marketing professionals.
Video has the potential to explain everything in a format that is preferred by users — the visual format.
So not only is this convenient, it also builds trust.
Tutorials or explainer videos are especially popular among end users.




5. Viral video ads have the power to build billion-dollar brands


Remember what I said about us just loving to watch stuff?
Well it turns out that we like watching funny stuff best of all!

How many times have you watched/Liked/Shared a funny advert??

Video adverts, especially those that use the power of humor to engage viewers, are one of the most powerful marketing tools available to businesses.
They have a reach and level of engagement that is difficult to achieve any other way.

A noteworthy example is the success story of the Dollar Shave Club, which grew from a series of viral videos into a billion-dollar brand in just a few short years.

Have a look at one of our own Funny Video Adverts that received almost 70 000 views (on Facebook) in less than a month.

So the question now is not, “Can I afford to start using video in my campaigns?”
But rather, “Can I afford NOT to?”
I mean, come on…be smart about your marketing choices!


At Digiboyz, we specialize in powerful marketing video ads to boost YOUR business!
Get in touch for a FREE quote!
And FOLLOW us on Facebook for funny video ads, tips and discounted rates.